Raised Royal

For seven consecutive seasons, I developed and executed the creative direction for the Kansas City Royals, crafting unique seasonal themes that connected with fans and celebrated the team’s brand. My work spanned large-scale, high-impact out-of-home campaigns—including bold billboards and spectacular placements—along with custom bus designs, cohesive brand identity assets, and other visual touchpoints. Each year’s campaign brought a fresh creative vision that helped energize the Royals’ fan base and maintain a strong, recognizable presence across the city and beyond.