Ben’s Room – VR

Vyvanse, an ADHD medication, needed a non-branded sales aid, for their HCP reps. The goal was to create empathy for the pediatric patient and caregiver while simultaneously helping keep Vyvanse top-of-mind. Myself and my team concepted, directed and worked on the distribution of this first-of-its-kind fully immersive, 3D VR experience called Ben’s Room. The result was we accomplished both goals and won some awards along the way.