Going into 2024, American Century Investments needed employees, clients and partners to feel good knowing that “Investing with American Century means investing in a healthier world” because each year, 40% of ACI’s profits fund life-changing medical research through the Stowers Institution. Myself and my team concepted, planned and executed a video holiday “card” that reminded all to be inspired by kindness and those who put good into the world.
I guided this project from initial concept and storyboarding through production, editing, and final distribution, ensuring every detail supported a single creative vision. My goal was to craft a heartfelt holiday story that resonated beyond the screen, creating meaningful connections at every touchpoint. By maintaining a consistent focus on quality, storytelling, and brand integrity throughout the process, the final piece reinforced American Century Investments’ mission while leaving clients and employees with a lasting sense of warmth, trust, and purpose.
